The creator of JoJo’s Bizarre Adventure, Hirohiko Araki, collaborated with Sapporo Breweries to draw new art for their Yebisu Beer product.
Sapporo Breweries will release their “Yebisu Beer Hirohiko Araki Special Edition Design Can” (ヱビスビール荒木飛呂彦描き下ろしデザイン缶) in limited quantities nationwide in Japan starting on February 12, 2025. Araki’s artwork featured on the packaging modernizes the classic poster designs of “beautiful women” used to advertise Yebisu Beer since the Meiji Era in the early 1900s. The brand’s slogan is “The world can change because we’re having fun.”
Old Posters for Yebisu Beer
Hirohiko Araki x Yebisu Beer
Hirohiko Araki’s artwork includes some motifs from JoJo’s Bizarre Adventure and his other artworks, such as the sun and moon symbols, Gyro Zeppeli from Steel Ball Run riding a horse, Killer Queen‘s head, Giorno Giovanna‘s ladybug brooch, and the Lucky Land Communications hand symbol.
The designs will be available on 300mL and 500mL cans.
Special Campaigns
Sapporo Breweries is holding two campaigns coinciding with the launch of the collaboration.
YEBISU Beer Hirohiko Araki Special Edition Design Goods Campaign
If a purchased six-pack contains a “winner” message inside, customers can fill out the postcard within and mail it. 5,500 participants living in Japan will win Hirohiko Araki Special Edition Design Goods. The application period will be from February 12 to May 31, 2025.
Prizes
There are two prizes:
- Original Design Plate (manufactured by Noritake), 500 winners
- Original Design Cans & Tin Coasters, 5,000 winners
YEBISU Beer Hirohiko Araki Special Edition Design Can X Follow & Repost Campaign
Follow Sapporo Beer’s official X account and repost the designated posts during the campaign period to enter. The period will be from February 12 to February 19, 2025. They will select 100 winners by lottery to receive a case of the specially designed can (350ml × 24 cans).
About Hirohiko Araki
Hirohiko Araki is a manga artist from Sendai, the capital city of Miyagi Prefecture, Japan. JoJo’s Bizarre Adventure is his most successful series, highly regarded all over the world. Weekly Shonen Jump began serializing it in December 1986. It is currently on the ninth part of the series, The JOJOLands, published in Ultra Jump magazine since February 2023.
JoJo’s Bizarre Adventure‘s anime adaptation began in 2012 and completed up to the sixth part of the series as of December 2022. The series also has an older OVA adaptation, several video games, and many light novel spin-offs.
About Yebisu Beer
Since its debut in 1890, Yebisu Beer has remained dedicated to authentic German quality, refining its flavor as a pioneer of genuine beer. Made with 100% malt, Yebisu yeast, and plenty of Bavaria hops, it undergoes long-term aging. The carefully selected ingredients and meticulous brewing methods result in a rich, full-bodied flavor brimming with umami.
Source: Sapporo Beer
